Raley's to launch own line of organic products

With its private-label products filling more of its shelves, Raley's is betting big that it can take the strategy into one of the fastest-growing segments of the grocery industry: organic products. Today the company unveils its Full Circle label of organic and natural goods. The line includes about 120 items, from lentil beans to laundry detergent, that meet government organic criteria or what the company calls its "natural" standard.